Patient Education Concepts, Inc. (PEC) is the marketing products and service subsidiary of NovaMed. PEC’s president and founder, Robert Watson, has produced and marketed patient education materials for the ophthalmic industry since 1982. PEC has provided their products to over 12,000 ophthalmologists in the United States and in over 30 countries.

PEC’s core business is providing brochures, videos, posters, print ads, direct mail cards, pocket folders, web sites, and radio and television commercials to its physician customers. These materials are used for internal and external marketing of surgical procedures and to increase surgical volume of its customers. PEC specializes in cataract and refractive surgery products but also produces a number of products for other medical specialties.

Additionally, PEC works closely with the ophthalmic industry’s largest device manufacturers in developing collateral marketing materials to support the introduction of new technology. Recently, PEC developed a full line of marketing materials for the new intraocular lenses designed to provide a full rage of vision (near, intermediate, and distance) without dependence on glasses after cataract surgery. It has also produced a wide range of support materials for the key excimer laser manufacturers for LASIK, laser vision correction. PEC’s products are used by many ophthalmic surgeons who perform cataract surgery in NovaMed ASCs.